In early Spring 2019, IGLTA (The International LGBTQ Travel Association) asked us if we could shoot a mini travel documentary video covering both their organizations’ experience during WorldPride 2019 in NYC, and that of their participating IGLTA members.
Why of course, what are your goals we asked them in return? IGLTA would like to produce a 2-3 minute video including interviews with member organizations at WorldPride, and above all it must be evergreen. Well, xLab happens to love the challenge of creating evergreen content and film, especially in the travel space, so that’s just what we did.
Interviews include leadership from Hyatt, Hilton, NYC & Company, Visit Philadelphia, New Orleans and Co. as well as well known travel bloggers. We ended up turning out a beautiful travel documentary featurette that will enhance IGLTA’s global rebrand launch as well as help design a more trusting world in travel marketing.
